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Dasherboards
The definitive camera-visible presence in hockey, Dasherboards are always a part of the on-ice action 
  • Actual Size: 11' W x 2'6” H
  • Graphic Area: 10'6” W x 2'6” W 
 

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LED Dasherboards
New LED camera-visible signage that allows for periods of advertiser exclusivity on two dasherboard positions, with one position located in each of the offensive zones during Sharks home games
  • 11’ x 2’6” H
 

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In-Ice Logos
The coolest position in HP Pavilion. Your logo dropped right into the ice in the neutral zone (9' x 9')
  • Actual Size: 81 Square Feet 
 

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Player Bench & Penalty Box
Located immediately behind the players on the player benches and penalty box glass
  • Player Bench Actual Size: 24’ W x 1’6” H 
  • Penalty Box Actual Size: 8’ W x 1’6” H
 

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Zamboni
Take advantage of the cult-like following that accompanies the only resurfacing machines in the League that sport shark fins. Ad panels:
  • Sides: 155” W x 64” H
  • Top: 104” W x 61” H
  • Front: 58” W x 49.5” H
 

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Tunnel Signage
Placed directly over the home and visitor locker room tunnels, this fixed signage receives tremendous on-camera visibility.
  • Sharks Locker Room Tunnel Actual Size: 4’11” W x 3’ H
  • Visiting Team Tunnel Actual Size: 4’ W x 2’4” H
 
LED Sharks Head Tunnel Signage
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LED Sharks Head Tunnel Signage
Camera-visible LED signage located in Section 128 receives approximately ten (10) minutes of visibility per game.
  • Actual Size: 5’2” W x 2’1” H
 

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LED Zamboni Tunnel Signage
Sharks new camera-visible LED signage is located immediately behind the north goal and mounted at glass level. Features LED positions that receive approximately eight (8) minutes of visibility per game including six (6) minutes of in-game time.
  • Actual Size: 14’6” W x 2’1” H 
 

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LED Static Exclusive
Full LED static display allows for periods of advertiser exclusivity during Sharks home games. Advertising message is displayed on fascia ring and the lower and intermediate scoreboard rings for a total of one (1), two (2), or four (4) minutes of exposure per game. 
  • Provides partner with dominant exclusive messaging and allows flexibility with branding message
  • Includes one (1) pair of static tiles at other HP Pavilion events
  • Actual Size:
    • Fascia: 14,154 pixels W x 48 pixels H
    • Lower Scoreboard Ring: 1,536 pixels W x 48 pixels H
    • Intermediate Scoreboard Ring: 2,560 pixels W x 64 pixels H
 

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LED Halo Tiles
Join an exclusive group of partners and have your sign located on the top ring of the scoreboard. This signage is visible throughout the entire game and allows the advertiser maximum exposure at HP Pavilion.
  • One (1) pair of static tiles on the Halo scoreboard ring
  • A total of four (4) sponsors are located on this exclusive ring
  • LED branding message rotates an average of 2 hours per Sharks home game
  • Additional visibility at all other HP Pavilion events at which the scoreboard is used
  • Includes one (1) pair of static tiles at other HP Pavilion events
  • Actual Size: 346 pixels W x 96 pixels H
 
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360° LED Animation Feature
  • One (1) exclusive 360 degree LED animated motion feature, 60 seconds in duration
  • Dynamic, full-motion LED messaging allows for sponsor exclusivity on the fascia, lower scoreboard and intermediate scoreboard rings.
  • Actual Size:
    • Fascia: 14,154 pixels W x 48 pixels
    • Lower Scoreboard Ring: 1,536 pixels W x 48 pixels H
    • Intermediate Scoreboard Ring: 2,560 pixels W x 64 pixels H
  • Includes one (1) pair of static tiles at other HP Pavilion events
  • Click here to see a example of LED Animation
 


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Entrance/Exit Jumbos
Giants spot-lit signage located on the main concourse, positioned immediately above the main entrance and exits. Sold in pairs, each sign is located on opposite sides of the facility to maximize visibility. The fixed signs remain in place for all Sharks home games as well as all HP Pavilion events.
  • Entrance Jumbo Actual Size: 15’ W x 15’ H
  • Exit Jumbo Actual Size: 16’ W x 16’ H
 

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LCD Concourse Pendants
16 two-sided, brand new digital pendants will allow for periods of advertiser exclusivity during Sharks home games and most HP Pavilion events. With the capabilities to run video, keep static and change your message with ease, the options are endless with the state-of-the-art signs. Your brand lighting up 32 signs on the concourse simultaneously is sure to grab the attention of any fan.
  • 11’ 7 1/2" x 3’ 10 3/8”
 
Television
  • Sharks viewership totaled approximately 3.5 million households (HH) for the 2010-11 season
  • During the 2010-11 season, the Sharks averaged a 0.89 HH rating during the regular season and a 3.7 HH rating during the NHL Stanley Cup Playoffs on CSN California
  • 30-second spots available pre-game, post-game and during play-by-play action for all 70 Sharks regular season broadcasts
  • The Sharks control all inventory and features for Shark Byte, a 30-minute Shark-specific broadcast which airs 60-70 times per season (including re-airs) depending on length of playoff run
  • Sharks television broadcasters Randy Hahn and Drew Remenda have won the Northern California Emmy Award for "On Camera Talent" four times in 2002, 2004, 2006 and 2010


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Sharks Radio Network
  • 2011-12 Sharks games will be broadcast on KFOX (98.5 in San Jose and 102.1 in San Francisco) our flagship station since 2000-01 season
  • In the San Francisco Bay Area alone, there are 200,000 unique Sharks radio listeners
  • The Sharks radio network extends to the Reno/Tahoe, Sacramento, Fresno, and Monterey areas
  • Network spots also air on NHL Radio (XM Satellite Radio)
  • Sharks control 100% of the radio inventory and exclusivities
  • Play-by-play announcer Dan Rusanowsky and Sharks alumni Jamie Baker call the action on all 84 pre-season and regular season broadcasts
Source: Scarborough San Francisco DMA 2011 Release 1


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Internet
  • Sjsharks.com is the ultimate source for Sharks news and information
  • Site receives 486,168 unique visitors per month
  • Site averages 2.9 million page views per month
  • Inventory includes banner ads, features, and video content






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Print

Sharks Magazine
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Sharks Magazine
  • High-quality, glossy, book-bound, keepsake publication
  • A total of four different issues of Sharks Magazine will be produced over the course of the 2010-11 season and are available at all 41 Sharks home games
  • Estimated 180,000+ in readership
  • Sponsor ads can be full pages, ½ pages or ¼ pages (in color or black & white)
 

Sharks Yearbook
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Sharks Yearbook End of the season high-quality, keepsake publication that highlights the current Sharks season
 

Promotions

On-Ice Promotions: Take advantage of a break in play to entertain the crowd with your sponsored on-ice contest between periods. Your promotion will be accompanied by PA announcements and LED displays.

Fan Giveaway Nights: Fans love to receive high-quality Sharks giveaways, featuring your logo. The Sharks will provide significant promotion on your involvement via radio and PA announcements. Opportunities exist to sample, distribute and display your products and services at HP Pavilion.

Other Promotional opportunite
  • Sweepstakes – on-line, in-arena, or in-market
  • Retail promotions
  • Mascot appearances
  • Co-branded POS
  • T-shirt launches
  • In-arena videoboard features
  • Presenting game sponsorship
  • Intermission entertainment
  • Premium item distribution
  • Tabling opportunities
  • Tank Patrol sponsorship
  • Viewing Parties


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On Ice Promotions
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Sponsor Giveaways
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Sharks Foundation
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Sharks Foundation

The Sharks Foundation is the 501(c)(3) designated charitable arm of the San Jose Sharks. The Sharks Foundation, in conjunction with our corporate partners, holds many events and programs annually. Using our in-house media and promotional strength, we can create a customized, cause-related effort that will leverage your commitment and brand identity.

With our sponsored Sharks Foundation programs, your commitment will be a win-win situation. Your company receives tremendous exposure and recognition and you can positively impact our community.

Sharks Foundation programs include:

  • GOALS!
  • Sharks Foundation Golf Classic
  • Reading Is Cool
  • Sharks Player of the Month / Year Program
  • Sampling with the Sharks’ Wine Tasting Event

Fan Development
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Fan Development

The Fan Development Department handles the grass roots initiatives of the Sharks to increase the awareness and participation in the sport of hockey through camps and clinics. Sharks players and SJ Sharkie mascot appearances are also an integral part of these programs. These programs can be customized to fit your business objectives.

Fan Development programs include:

  • Sharks & Parks, NHL Street Program
  • SJ Sharks FINatical Kids Club
  • Sharks Summer Hockey School
  • Youth & Amateur Hockey Programs
  • Player Appearances
  • SJ Sharkie Mascot Appearances


As a Sharks sponsor, you will receive preferred access to Comerica Bank Club season tickets. The Comerica Bank Club level features two full bars, one restaurant, its own food and merchandise concession areas and restrooms. All Comerica Bank Club Seats are no more than 16 rows off the ice.

Luxury Suites
  • Entertain up to twenty (20) guests at a San Jose Sharks game or other HP Pavilion event
  • Night includes food, beverage, tickets, special parking and Sharks gift item for each guest

Penalty Box Seating
  • Entertain twelve (12) guests at a San Jose Sharks game in the first two rows, “on the glass” next to each Penalty Box
  • Night includes tickets, special parking and Sharks gift item for each guest

Other Ticket Opportunities:
  • Season Tickets
  • Group Nights
  • Private Receptions
  • Road Trips
  • Networking Opportunities


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Marketing partners can receive the right to use the team and venue trademarks, logos and names. Below are examples of partners utilizing this benefit:


Jack-in-the-Box
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