Tournament Facts


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  • One of 63 tournaments in 33 countries on the ATP World Tour
  • Tournament has been played for 122 years and is the second oldest tennis tournament in the U.S
  • The first North American stop on ATP World Tour
  • The only single court ATP tournament in the world
  • Over the past 10 years, SAP Open Total Attendance on average has exceeded 65,000 annually
  • Watch the SAP Open Highlights video

Fan Demographics


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  • San Jose has the highest median income of any city in the United States
  • Of respondents who identified themselves as a “Bay Area Tennis Fan”, over 43% had an average income over $100,000*
  • 64% of Bay Area tennis fans own their own home
  • Bay Area tennis fans are 37% more likely than the average person in the Bay Area to be college graduates
  • Scarborough Research 2009 Release 1 (San Francisco, CA)
  • * “Bay Area Tennis Fan” has been to or watched an ATP or WTA match in the past 12 months, OR is self-identified as “very interested” in tennis

Line of Sight Signage

Courtside Signage
  • Prominent camera-visible signage is available on the stadium court.
  • One (1) pair of courtside signs
  • Graphic size: 34.75” x 84”
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Baseline Signage
  • Prime camera-visible signage that is in view of all attendees.
  • Two (2) sponsor logos, one (1) on each end of the court.
  • Graphic size: 29” x 59”
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Curtain Banner
  • The curtain banner hangs above the grandstands along the baseline, providing attendees a clear view of the tournament’s sponsors
  • One (1) logo placement on the sponsor curtain banner
  • Graphic size: 72” x 98”
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Radar Speed Gun
Radar Speed Gun
  • The radar speed gun displays the speed of all serves during match play and is in view of all attendees and the television audience.
  • Sponsor receives exclusive signage on the radar gun
  • Graphic size: 12” x 25”



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Match Clock
Match Clock
  • Located at both ends of the stadium court, the match clock is visible to both the television and the arena audience
  • Sponsor receives exclusive signage on the match clock.
  • Graphic size: 12” x 25”
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LED Signage

LED Static Exclusive
LED Static Exclusive
  • An exclusive LED display on the fascia and intermediate scoreboard rings, shown for a minimum of one (1) game per match, or more than 40 times during the week.
  • Graphic size – Fascia Ring: 48 pixels x 9600 pixels
  • Graphic size – Intermediate ring: 64 pixels x 2560 pixels
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LED Static Exclusive
LCD Concourse Pendants
  • New state-of-the-art digital signage that allows for periods of advertiser exclusivity during the SAP Open.
  • Located on the concourse and suspended from the ceiling immediately above the fans
  • Graphic size – 11' 7 1/2" x 3' 10 3/8"
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360° LED Animation Feature
  • Allows for periods of advertiser exclusivity during the SAP Open sponsored promotions. Full-motion advertising message is displayed on the fascia ring and the lower and intermediate scoreboard rings during the promotion.

Event Integration

Title Nights
  • Featured as the Presenting Sponsor of one (1) evening session of the SAP Open
  • Inclusion in all SAP Open print marketing materials leading into each Title Night
  • Promotion of each Title Night on SAP Open website
  • Opportunity for an executive from your company to conduct a ceremonial “coin toss” prior to one match on Title Night
  • Minimum of one (1) airing of 30-second promotional spot on center videoboard with spot to be provided by your company during each Title Night
  • Minimum of two (2) thank you graphics on the videoboard per Title Night
  • Minimum of two (2) thank you public address announcements per Title Night
  • Option to provide giveaway item for Title Night
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Video Board Feature
  • These features appear on the center-hung video board during changeovers, providing interaction with fans and the opportunity to prominently display your brand
  • Between matches at all night and weekend sessions, your company will receive LED animation (motion) on the fascia, lower, and intermediate scoreboard rings
  • Opportunity to provide prizes
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On Court Activation
  • Whether it is through giveaways or fan contests, these promotions provide the opportunity to directly connect a sponsor to the fans.
  • Your promotion will take place directly on the tournament court between matches.
  • Variable number of on-court promotions during the course of the tournament
  • Will receive a videoboard graphic and a public address announcement
  • Will receive exclusive signage on the lower scoreboard LED ring
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Official Tournament Vehicle
  • Your company will be the official tournament vehicle of the SAP Open:
  • For tournament use, provide seventeen (17) vehicles that can each seat a minimum of five (5) people for thirteen (13) days total (from the Wednesday prior to tournament, throughout the tournament, and one (1) day following the tournament)
  • Official tournament vehicles will be branded with both the SAP Open and ATP World Tour logos
  • Opportunity for one (1) vehicle display at both the North and South entrances to the arena [total of two (2) displays]
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Kids Day
  • Kids Day exposes thousands of Bay Area youth to the sport of tennis during an interactive morning session
  • Logo recognition on a minimum of two (2) signs
  • One (1) thank you public address announcement during the event
  • The right to distribute a branded giveaway item for the Kids Day bag
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Ladies Day
  • Your company can have the opportunity to sponsor Ladies Day
  • Ladies Day is an on-site annual event for several hundred avid female tennis players/fans
  • Takes place on the Tuesday and Wednesday of tournament week
  • Includes an elegant sit-down lunch, wine-tasting and raffle - all hosted at The Grill at HP Pavilion
  • ATP World Tour players drop in for a 15-minute visit
  • Open to all tennis fans who enjoy delicious cuisine, fine wines, and world-class tennis on the stadium court
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Tabling

Concourse Booth
  • A concourse booth enables the sponsor to sample their product to the fans on the main concourse
  • This high-traffic area is a perfect forum to directly connect to thousands of tennis fans. These booths can be used for promotional activities or collateral distribution
  • One (1) concourse display booth in a prominent location
  • Booth Size: 6’ x 10’
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Print

Official Program
  • The program is available for purchase within HP Pavilion and is distributed to all Platinum seat ticket-holders
  • A high-quality publication, this is a keepsake memento for all fans
  • One (1) full page (7” x 10”) advertisement in the official program
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Morning Line
  • The daily Morning Line is distributed free to attendees and provides updates on the previous tournament matches, as well as a preview of upcoming pairings for the respective day’s sessions
  • One (1) full page (7” x 10”) advertisement in the Morning Line
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Media

Television
  • To reach fans at home, sponsors receive a select number of television spots aired during telecasts of the singles semifinals and singles final of the SAP Open on the Tennis Channel and Comcast SportsNet California and their affiliate stations across the country.
  • Receive one (1) open and close billboard during SAP Open telecasts
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Internet
  • Logo advertising on the www.sapopentennis.com home page
  • Sponsorship of one designated section which includes a banner ad with a link back to your company’s home page
  • An opportunity to incorporate promotions as available
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Hospitality


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VIP Hospitality
  • HP offers excellent opportunities for your company to host employees or clients in a special, unique atmosphere.
  • The Comerica Bank Club – South End (seats 300 people) is available during select days and sessions.
  • The SAP Open also hosts the Tournament Opening Night VIP Party, and your company may receive a select number of invitations.
Tickets
  • Secure Platinum Club, Baseline Box, Sideline Box, Baseline Lower, or Sideline Lower Seats valid for all sessions (13), Monday through Sunday
  • Group tickets are available for all sessions
  • View 3D Seating Chart